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Hey there!

Welcome to this special podcast-focused edition, packed with expert insights and practical strategies to help your show grow and thrive in 2025.

Grab your headphones—let's dive in!

📰 Upcoming in this issue

• How to Actually Grow a Podcast in 2025 (Without Selling Your Soul) 🎙️

• “Don’t Just Listen”: Why YouTube May Be the Future of Podcasting 📺

• 🚀 How to Grow Your Podcast in 2025: Tips from a Friend 🎙️

📈 Trending news

• 10 Podcast Growth Hacks Successful Podcasters Swear By in 2025

• Want More Podcast Listeners in 2025? Follow These Proven Growth Tips

• 7 Secrets to Explosive Podcast Growth—Here's What Really Works

How to Actually Grow a Podcast in 2025 (Without Selling Your Soul) 🎙️ read the full 2,386-word article here

Article published: June 12, 2025

Discover Pods gives tough-love advice on podcast growth: most podcasts fail due to lack of consistency. To succeed, get hyper-specific with your audience, nail your first 30 seconds, and prioritize YouTube presence and SEO.

Key Takeaways:

• 🧟 Most podcasts are dead: 85% of shows on Apple Podcasts have been abandoned, making consistency your biggest growth advantage.

• 🎯 Niche or die trying: Hyper-specific content built for a well-defined listener dramatically increases your chances of long-term audience retention.

• 📹 YouTube is king: One-third of podcast listeners now prefer YouTube—clips, timestamps, captions, and eye-popping thumbnails are essential.

• 🧠 SEO isn’t optional: Keywords in episode titles, show notes, and tags boost discovery—shows using SEO grow up to 2.8x faster.

“Don’t Just Listen”: Why YouTube May Be the Future of Podcasting 📺 read the full 1,263-word article here

Article published: June 18, 2025

YouTube CEO Neal Mohan emphasizes video as the future of podcasts. Podcasts using video, captions, and chapter markers attract more engagement and have better discoverability on YouTube than audio-only.

Key Takeaways:

• 👀 Video isn’t optional anymore: YouTube’s CEO says podcast listeners increasingly want to watch shows—not just hear them—especially via YouTube’s interface.

• 🤖 Discovery engine boost: YouTube’s algorithm exposes new podcasts daily, giving small creators a fighting chance—if they’re publishing video.

• 📉 Downloads ≠ engagement: Changes in Apple’s auto-downloads expose flaws in download metrics, pushing creators toward plays and views instead.

• 🎬 Captions & chapters matter: Shows adding captions and chapter points saw major YouTube view spikes—visual storytelling drives real growth.

🚀 How to Grow Your Podcast in 2025: Tips from a Friend 🎙️

Hey! Podcasting is booming, and I know you want your podcast to stand out. Here are some simple, practical tips to help you grow your audience this year:

• 🔍 SEO is your friend: Include popular search terms in your episode titles, descriptions, and transcripts to help new listeners find you.

• 📺 Create engaging video clips: Short video snippets shared on platforms like YouTube, Instagram, and TikTok attract new viewers and expand your reach.

• 🎯 Know your audience inside out: Engage listeners through surveys and social media to understand their interests, preferences, and pain points, then tailor your content accordingly.

• 🤝 Collaborate and cross-promote: Join forces with other podcasters or influencers in your niche to introduce your content to new audiences.

• 📈 Make your content go further: Repurpose your podcast episodes into different formats like blogs, newsletters, social posts, and short audiograms for broader reach without extra effort.

• 🎧 Utilize AI insights: Use AI-driven analytics to understand listener behavior, optimize your content, and improve audience retention.

• 🌐 Build your listener community: Create spaces on platforms like Discord or Facebook for listeners to connect with you and each other, offering bonus content and interactions to keep them engaged and loyal.

Why It Matters

Podcasting is evolving rapidly, and standing out requires adapting to new listener behaviors and preferences.

Mastering SEO, embracing video, and truly knowing your audience isn't just smart—it's essential to your podcast's ongoing success.

Chloe Harper
Editor-in-Chief
Podfluence

P.S. – Don’t let your podcast blend into the noise. With Audiencelift, you’ll connect with the right audience and see real growth. Ready to amplify your voice? Click here to start your first campaign today! 🎙️