This week’s edition is sponsored by audiencelift:
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Hey there!

If you’ve ever wondered why some podcasts skyrocket while others stall, you’re in for a treat.

This week’s insights cut through the noise and get to the heart of real podcast growth—from mastering the “promise” of your show to embracing video as a non-negotiable.

Whether you're just starting out or leveling up, there's something here that can shift your strategy today.

📰 Upcoming in this issue

• The 5 Keys to Explosive Podcast Growth 🎯

• Want to Grow Your Podcast? Go Video or Go Home 🎥

• 🎙️ Growing Your Podcast: Quick Guide & Key Points

📈 Trending news

• Podcasting Passes Radio as Gen Z Tunes In—And Women Lead the Charge

• Spotify Just Changed the Game for Podcasters

• Why Podcasting Needs Its Own Siskel & Ebert Moment

The 5 Keys to Explosive Podcast Growth 🎯 watch the full 20-min video here

Video published: July 1, 2025

Kev Michael analyzed 500+ shows and found the secret to scaling isn’t gear or guests—it’s promise. Know who your show is for and what transformation they want. Every title, thumbnail, and intro must deliver on that. Miss the mark? Audience gone.

Key Takeaways:

• 🧠 Psychographics > Demographics (2:14): Define your audience by mindset and life stage—not age, gender, or job—to make the algorithm work for you.

• 🎯 Every episode must keep your show’s promise (7:26): Random topics kill growth. Tie each episode to the outcome your audience craves.

• 🖼️ Titles and thumbnails must win the click (10:16): “#14 | CEO Interview” doesn’t work—“This Is the Secret to Audience Growth” does.

• 📣 Don’t forget the call to action (17:23): Plug your lead magnet or offer one-third through the video—or risk wasting your entire effort.

Want to Grow Your Podcast? Go Video or Go Home 🎥 read the full 1,111-word article here

Article published: June 26, 2025

According to Business Insider, YouTube is now the podcast platform. Video-first creators are earning 3x more thanks to better brand deals and wider reach. It’s harder—but turns your podcast into a business, not just a hobby.

Key Takeaways:

• 🚀 YouTube is the top podcast platform, with 400M+ watch hours monthly—audio-only shows are officially yesterday’s news.

• 💸 Video boosts revenue by 3x, with creators like Jay Clouse earning $60K in 2024—up from $20K as audio-only.

• 🎯 Video lets brands see themselves in your content, unlocking high-value sponsorships and multiplatform deals.

• ⚠️ Yes, it’s harder: Video means titles, thumbnails, and audience retention—your first 30 seconds must hook or lose.

🎙️ Growing Your Podcast: Quick Guide & Key Points

Ever wondered how some podcasts effortlessly build massive audiences while yours might feel stuck in the shadows? The good news: you don't need fame or fancy equipment—just consistency, smart strategy, and genuine connection. Here’s your friendly roadmap to podcast growth!

🚀 Fast-Track Podcast Growth

• Guest on other podcasts to reach new listeners quickly.

• Repurpose podcast content into engaging social media clips.

• Use clear, benefit-driven titles to encourage immediate listening.

🎧 Build a Loyal Audience

• Clearly define and speak directly to your niche audience.

• Start episodes strong and finish even stronger to keep listeners hooked.

• Engage listeners by answering their questions and giving shout-outs on air.

📈 Starting Strong & Staying Consistent

• Begin with quality but simple gear: a good mic, webcam, and lighting.

• Pre-record episodes to ensure consistent publishing.

• Promote your episodes purposefully, highlighting key takeaways.

💰 Smart Monetization

• Promote your own products or services directly within episodes.

• Offer premium content or memberships for exclusive insights.

• Utilize affiliate links to recommend valuable resources.

📊 Measure Real Results

• Track listener retention and episode performance.

• Identify and repeat successful content themes and formats.

• Use listener feedback and engagement data to continually improve.

🔄 Overcome Growth Plateaus

• Refresh your podcast format or content to re-engage listeners.

• Collaborate with other creators to cross-promote and grow.

• Regularly ask your audience what they'd love to hear more of.

🌟 Top Tips to Remember

• Make content easily shareable and visually appealing for social media.

• Engage audiences through interactive episodes (Q&A, listener spotlights).

• Consistency and quality beat chasing virality every time.

🎧 Discover Your Next Favorite Podcast with Audio Binge!

Looking for fresh podcasts to fuel your listening binge? Our sponsor, Audiencelift, presents Audio Binge—a curated show spotlighting exciting new podcasts across all genres.

This week's featured podcast is This Week in Tech—one of the longest-running tech news podcasts worldwide, hosted by Leo Laporte. Stay ahead with deep dives into the latest trends in AI, cybersecurity, smartphones, robotics, and much more. With expert guests, informed critique, and a dash of humor, this show is perfect for tech enthusiasts who want to stay updated and entertained.

👉 Check out Audio Binge on YouTube

Why It Matters

Podcasting isn’t just about putting your voice out there—it’s about building trust, community, and momentum. When you understand who you’re speaking to and commit to delivering consistent value, growth becomes more than possible—it becomes inevitable.

And in a world where attention is the currency, showing up with intention is how you win.

Chloe Harper
Editor-in-Chief
Podfluence

P.S. – Don’t let your podcast blend into the noise. With Audiencelift, you’ll connect with the right audience and see real growth. Ready to amplify your voice? Click here to start your first campaign today! 🎙️